Tata Sky has rolled out a campaign for its newly launched interactive series 'Tata Sky Acting Adda'. The campaign has been conceptualised by Ogilvy & Mather and features brand ambassador Amitabh Bachchan in four films.
The first film (above) sees Bachchan who is playing the role of an old man from a village fail an audition at a local Ramleela because he can’t act. While he aimed to get a lead role, he's given one of a tree.
By the end of the fourth film, with the help of Tata Sky's 'Acting Adda', he transforms himself. He makes his way back to the sets and bags the role of Raavan via an impressive audition.
Malay Dikshit, chief communications officer, Tata Sky, said, “This service caters to a much underserviced need of aspiring actors to get the much needed break as well as the need of casting experts to have a ready talent pool. The communication, which delivers a smile has the service woven into a beautifully simple story. Mr Bachchan and O&M have once again created magic for Tata Sky.”
Sukesh Nayak, ECD, Ogilvy and Mather, said, "What better way to launch an acting school platform than have India's superstar play a role of an ordinary man with a desire to act. We hope with this product, every Indian, no matter living where, now gets an opportunity to embellish his acting skills and show his talent on big stage."
'Tata Sky Acting Adda’ is powered by FTheCouch (FTC), an initiative by Suniel Shetty.