Campaign India Team
May 22, 2017

Tata Sky helps Amitabh Bachchan land Raavan's role in local Ramleela

Watch the ad films conceptualised by Ogilvy & Mather here

Tata Sky has rolled out a campaign for its newly launched interactive series 'Tata Sky Acting Adda'. The campaign has been conceptualised by Ogilvy & Mather and features brand ambassador Amitabh Bachchan in four films. 
 
The first film (above) sees Bachchan who is playing the role of an old man from a village fail an audition at a local Ramleela because he can’t act. While he aimed to get a lead role, he's given one of a tree. 
 
By the end of the fourth film, with the help of Tata Sky's 'Acting Adda', he transforms himself. He makes his way back to the sets and bags the role of Raavan via an impressive audition. 

 
Malay Dikshit, chief communications officer, Tata Sky, said, “This service caters to a much underserviced need of aspiring actors to get the much needed break as well as the need of casting experts to have a ready talent pool. The communication, which delivers a smile has the service woven into a beautifully simple story. Mr Bachchan and O&M have once again created magic for Tata Sky.”
 
Sukesh Nayak, ECD, Ogilvy and Mather, said, "What better way to launch an acting school platform than have India's superstar play a role of an ordinary man with a desire to act. We hope with this product, every Indian, no matter living where, now gets an opportunity to embellish his acting skills and show his talent on big stage."
 
'Tata Sky Acting Adda’ is powered by FTheCouch (FTC), an initiative by Suniel Shetty. 
 
CREDITS
Client: Tata Sky
CCO: Malay Dikshit
GM - brand marketing: Ashish Asati
AGM - subscriber marketing: Utpal Sethia
 
Creative agency: Ogilvy & Mather
ECD: Sukesh Nayak 
Senior creative director (copy): Nishant Pratap
Senior creative director (art): Pratheeb R
Creative controller (copy): Chhavi Saini
Creative controller (art): Soumen Nath, Sowmya Balakrishnan, Noothan PR
Senior copywriter: Ankit Pathak
Junior visualiser: Madhav Nair
Junior copywriter: Rudransh Bundela
 
Account management
EVP: VR Rajesh
VP: Jaikishan Menon
Account director: Karuna Nayak
Senior account executive: Sharon Faria
 
Planning
Planning head - Mumbai: Prem Narayan
Vice president - planning: Aniruddha Khandekar
Planning director: Priyanka Nair
 
Production house: Rising Sun Films
Director: Shoojit Sircar
Producer: Supriya Macwan
Post production: Madhukar Moses

 

Source:
Campaign India

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