Tata Motors has rolled out the launch film for its upcoming Hexa. The film has been conceptualised by FCB Ulka and announces that bookings are open for the car.
The film opens in a design studio, and the voice over says, 'the design perfected across studios in three countries'. Then the car hits the road, to face contrasting conditions. The voice over says, 'The best in features, sourced from eight countries and testing of over eight lakh kilometres in three continents'. It goes on to add, 'Yes, we've done whatever it takes to make the Hexa, the Hexa', before signing off with the car's 'Whatever it takes' brand message.
The film was published on 1 January 2017 on YouTube.
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No multi-agency pitch involved
3 hours ago
Watch the film conceptualised by Dentsu Impact here