Campaign India Team
Apr 25, 2023

Tata Power gives sustainability the green signal

Watch the film here

Tata Power and News18 has rolled out a campaign #DePowerKoGreenSignal (give the power to the green signal) to highlight its sustainability practices. 

 

The film set in Ladakh depicts how solar power can create a lot of possibilities and inspire one to ‘switch to’ greener options. The film showcases how a young aspiring girl boxer does not need to compromise her training schedule due to power supply constraints. Solar power-enabled lights brighten up the boxing arena she practices in and keeps her dreams of making it big in the sport. 

 

Jyoti Kumar Bansal, chief – brand and communications, Tata Power, said, “This Earth Day, we want to reinforce how Solar power is lighting up lives across the country and taking ahead India’s vision of clean energy transition. The film showcases this effectively."

 

Sidharth Saini, senior vice president, Network18 Studio, said, “This film is an effort to amplify the power of solar, showcase how easy it is for us to switch to an alternative source for our energy needs, and encourage behaviour change, in keeping with goals of our initiative ‘Sustainable is Attainable'. We hope that our audience finds the messaging heartfelt and, more importantly, that the film inspires them the way it does us.”

 

 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

12 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

13 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

13 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.