Campaign India Team
Apr 25, 2023

Tata Power gives sustainability the green signal

Watch the film here

Tata Power and News18 has rolled out a campaign #DePowerKoGreenSignal (give the power to the green signal) to highlight its sustainability practices. 

 

The film set in Ladakh depicts how solar power can create a lot of possibilities and inspire one to ‘switch to’ greener options. The film showcases how a young aspiring girl boxer does not need to compromise her training schedule due to power supply constraints. Solar power-enabled lights brighten up the boxing arena she practices in and keeps her dreams of making it big in the sport. 

 

Jyoti Kumar Bansal, chief – brand and communications, Tata Power, said, “This Earth Day, we want to reinforce how Solar power is lighting up lives across the country and taking ahead India’s vision of clean energy transition. The film showcases this effectively."

 

Sidharth Saini, senior vice president, Network18 Studio, said, “This film is an effort to amplify the power of solar, showcase how easy it is for us to switch to an alternative source for our energy needs, and encourage behaviour change, in keeping with goals of our initiative ‘Sustainable is Attainable'. We hope that our audience finds the messaging heartfelt and, more importantly, that the film inspires them the way it does us.”

 

 

Source:
Campaign India

Related Articles

Just Published

24 minutes ago

Famous Innovations announces leadership team for ...

New roles for Neeraj Toor, Sumit Chaurasia and Tarkendra Kaul

33 minutes ago

24 hours with… Mansi Jain

Mansi Jain, senior vice president and general manager, Roposo, takes us through what a day in her life looks like

41 minutes ago

The CMOs MO: While life insurance is essential, it ...

Bharti Axa's chief customer officer and head – marketing, digital and online sales underlines the need to break free from 'made-to-order working cultures' while highlighting the 'rampant mis-selling' in the insurance sector that needs to be curbed

50 minutes ago

The high risk, high reward game of advertising on ...

With personalisation top-of-mind among consumers, are marketers missing a golden opportunity on one of the world's most popular communication channels?