Tata Power gives sustainability the green signal

Tata Power and News18 has rolled out a campaign #DePowerKoGreenSignal (give the power to the green signal) to highlight its sustainability practices. 

The film set in Ladakh depicts how solar power can create a lot of possibilities and inspire one to ‘switch to’ greener options. The film showcases how a young aspiring girl boxer does not need to compromise her training schedule due to power supply constraints. Solar power-enabled lights brighten up the boxing arena she practices in and keeps her dreams of making it big in the sport. 

Jyoti Kumar Bansal, chief – brand and communications, Tata Power, said, “This Earth Day, we want to reinforce how Solar power is lighting up lives across the country and taking ahead India’s vision of clean energy transition. The film showcases this effectively."

Sidharth Saini, senior vice president, Network18 Studio, said, “This film is an effort to amplify the power of solar, showcase how easy it is for us to switch to an alternative source for our energy needs, and encourage behaviour change, in keeping with goals of our initiative ‘Sustainable is Attainable'. We hope that our audience finds the messaging heartfelt and, more importantly, that the film inspires them the way it does us.”