Tata Motors shows its 65-year commitment to Atmanirbharta with Anupam Kher
Watch the film conceptualised by WATConsult here
Nov 19, 2020 02:22:00 PM | Video | Campaign India Team
Tata Motors has rolled out a film to celebrate its recent milestone of reaching 40 lakh car passenger vehicles sold.
The film has been conceptualised by WATConsult and features Anupam Kher providing the voiceover. It highlights the company’s journey towards Atmanirbharta from its establishment in 1945 with key milestones and car launches.
Vivek Srivatsa, head - marketing, passenger vehicle business unit, Tata Motors, said, “As one of India’s foremost home-grown automotive brands, we are delighted to have reached this significant milestone for our passenger vehicles segment. We are honoured to have the legendary Mr. Anupam Kher as the narrator of the glorious journey of a brand that is a legend in itself. This film is a testament to not only our evolutionary growth over the last 30 years but also the growth that India has seen as a nation through this period. This narration celebrates Tata Motors and all those who have supported us in these years, as we continue to provide class-defining products to our consumers, thereby allowing us to be thought leaders in the realm of design, safety and performance."
He added, "Historically, Tata Motors has always broken barriers and created new benchmarks by consistently bringing innovative products that cater to the ‘Indian’ customer, thus contributing to an ‘Atmanirbhar’ or a ‘self-reliant’ India, since the very beginning. Our recently launched BS6 range of products further solidifies our commitment towards our customers, as we prepare ourselves to not only become future ready by staying 'New Forever' but by also carving the road to safer mobility in India.”