Tata Motors has released a film ahead of Independence Day which focuses on promoting ‘Atmanirbharta’ (self-reliance).
Conceptualised by WATConsult, the animated film through a conversation between a father and his son brings out the meaning of Atmanirbharta and shows how the country is already following this thought.
Vivek Srivatsa, head marketing, Tata Motors Passenger Vehicle Business Unit, said, “Tata Motors has always been known as an automotive brand that is a flag bearer for products that caters to the Indian customer. Our cars are manufactured locally and provide world class design, safety and driving pleasure to all. We are proud to be at the forefront of the conversation of being ‘vocal for local’. This campaign is our tribute to all the people and the homegrown businesses in India who make our country what it is. In our own small way, we want to encourage the nation to understand a few aspects of being ‘Atmanirbhar’. Through the ‘Atmanirbharta by Tata Motors’ campaign, we want to steer relevant conversation around the subject by sharing our perspective, while encouraging our customers and the country to work towards this overarching goal.”
Heeru Dingra, CEO, WATConsult, added, “We are happy to have extended our relations with Tata Motors to curate a concept on a topic that is so relevant in today’s time. The idea was to promote and appreciate the concept of ‘Atmanirbharta’, which is becoming a necessary trait and a motto for our nation. While the animation makes the video more endearing, the narrative seamlessly portrays the potential that India drives, in terms of talent, power and various other aspects, in today’s age. With this video we are confident that we will be able to help each one of us understand the importance of being self-dependent along with respecting all the workers from different strata of life who are in their own way making our nation self-reliant.”