The Work
Campaign India Team
Jul 11, 2018

Tata Magic shows versatility with remake of 'aaja meri gaadi mein baith ja'

Watch the ad film conceptualised by Rediffusion Y&R

Tata Motors has rolled out an ad film for its Magic range of multi purpose vehicles. The film has been conceptualised by Rediffusion Y&R.
 
Set to a remake of the song, 'Aaja meri gaadi mein baith ja', the film shows the families from across India enjoying the car across different terrains. 
 
The film was published on YouTube on 5 July.
 
CREDITS:
 
Client: Tata Motors
Creative agency: Rediffusion Y&R
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

IndiGo Airlines opts for online creative pitch

1 IndiGo Airlines opts for online creative pitch

Is KFC set to part with Ogilvy India?

2 Is KFC set to part with Ogilvy India?

Reckitt Benckiser puts Durex creative duties up for pitch

3 Reckitt Benckiser puts Durex creative duties up for pitch

Over 70% of brands are investing in influencer marketing in India, says new EY report

4 Over 70% of brands are investing in influencer marketing in India, says new EY report

Weekend Fun: The Blue Film Festival

5 Weekend Fun: The Blue Film Festival

Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

6 Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

Jindal Steel celebrates the grit of India in new campaign

7 Jindal Steel celebrates the grit of India in new campaign

MediaMonks India sees more senior leaders exit

8 MediaMonks India sees more senior leaders exit

Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

9 Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

10 Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

Related Articles

Rediffusion elevates Pramod Sharma
Advertising
Apr 07, 2022
Campaign India Team

Rediffusion elevates Pramod Sharma

Red Label's heart-touching film works on the sense of smell
Advertising
Feb 28, 2024
Campaign India Team

Red Label's heart-touching film works on the sense ...

Kiara Advani's work goals Stayfree of stress during periods
The Work
Feb 24, 2023
Campaign India Team

Kiara Advani's work goals Stayfree of stress during ...

Parle takes on stereotypes; rewards those with unorthodox thinking
The Work
Jul 17, 2018
Campaign India Team

Parle takes on stereotypes; rewards those with ...

Just Published

Women Leading Change 2024 shortlist revealed
Advertising
9 hours ago
Campaign Staff

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business
Advertising
9 hours ago
Joseph Arthur

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

Hideous Luxury unpacks the weight of
Advertising
10 hours ago
Campaign India Team

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

Goafest 2024 and ABBY Awards to be held in Mumbai amid election season
Advertising
12 hours ago
Campaign India Team

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.