Tata Motors has rolled out an ad film for its Magic range of multi purpose vehicles. The film has been conceptualised by Rediffusion Y&R.
Set to a remake of the song, 'Aaja meri gaadi mein baith ja', the film shows the families from across India enjoying the car across different terrains.
The film was published on YouTube on 5 July.
Client: Tata Motors
Creative agency: Rediffusion Y&R
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
2 hours ago
Watch the film conceptualised by BBDO India here
3 hours ago
Moves from Grey
4 hours ago
Watch the films conceptualised by Fatmen