The Work
Campaign India Team
Jul 11, 2018

Tata Magic shows versatility with remake of 'aaja meri gaadi mein baith ja'

Watch the ad film conceptualised by Rediffusion Y&R

Tata Motors has rolled out an ad film for its Magic range of multi purpose vehicles. The film has been conceptualised by Rediffusion Y&R.
 
Set to a remake of the song, 'Aaja meri gaadi mein baith ja', the film shows the families from across India enjoying the car across different terrains. 
 
The film was published on YouTube on 5 July.
 
CREDITS:
 
Client: Tata Motors
Creative agency: Rediffusion Y&R
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

Cannes Homecoming 2025: Join the grand welcome for India’s Lions

3 Cannes Homecoming 2025: Join the grand welcome for India’s Lions

Googlies on Google: A curiosity-driven game for search

4 Googlies on Google: A curiosity-driven game for search

Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

5 Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

Joseph George’s blog: Mad Men Maybe. Bad Men No.

6 Joseph George’s blog: Mad Men Maybe. Bad Men No.

India signs off Cannes 2025 with 32 Lions, one Silver

7 India signs off Cannes 2025 with 32 Lions, one Silver

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

8 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

9 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Kuku FM launches Kuku TV targeted at mobile-first viewers

10 Kuku FM launches Kuku TV targeted at mobile-first viewers

Related Articles

Rediffusion elevates Pramod Sharma
Advertising
Apr 07, 2022
Campaign India Team

Rediffusion elevates Pramod Sharma

Red Label's heart-touching film works on the sense of smell
Advertising
Feb 28, 2024
Campaign India Team

Red Label's heart-touching film works on the sense ...

Parle takes on stereotypes; rewards those with unorthodox thinking
The Work
Jul 17, 2018
Campaign India Team

Parle takes on stereotypes; rewards those with ...

'Magnetic Maharashtra' invites investors, to 'Make in India'
Advertising
Feb 17, 2016
Campaign India Team

'Magnetic Maharashtra' invites investors, to 'Make ...

Just Published

Adgcraft’s new AI vertical bets on India’s innovation surge
PR
3 hours ago
Campaign India Team

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

Good Morning Films wins big at CIFCA 2025
Awards
4 hours ago
Campaign India Team

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

Where are India’s women at the global table?
Opinion
10 hours ago
Stuti Jalan

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

Amazon’s Beautyverse blends content, commerce and cart nudges
Advertising
1 day ago
Vinita Bhatia

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.