Campaign India Team
Aug 18, 2015

Tata Docomo plays on 'more' to push 'zyada wala' offers

Watch the ad film conceptualised by Contract Advertising here

wide player in 16:9 format. Used on article page for Campaign.
Tata Docomo has launched a new TVC as part of its ‘Har Baar More’ campaign. The film has been conceptualised by Contract Advertising.
A man makes a presentation in a conference room with a toy peacock as his exhibit plonked on the table. The national bird (called 'more' in Hindi) has an auto rain sensor, he demonstrates. The toy moves its feathers just as a real peacock would when it senses rain. Far from being amused with the humourous situation, those around the table are perplexed. One of them looks particularly confused. He interrupts and says, 'Sir, I think you mean zyaada waala more' ('more' in English). The presenter looks into his notebook to figure the error, as a voice over explains the 'zyada wala more' offers when one dials 123 from their Docomo phones. 
Client: Tata Docomo
CMO: Gurinder Singh Sandhu
Agency: Contract Advertising 


Campaign India