Tata Docomo has launched an ad film for its data plan conceptualised by Contract Advertising.
The film features a young woman at what seems like a college campus, posing within a picture frame. Dressed in her best, she pulls her stomach in, puts on a model-esque pout and strikes poses -- in the hope that someone will notice and 'like' her stance. But people just walk past. A voice over narrating the story of the 'social butterfly' says there was a time when her single LOL would shake up social networks, but now her famous pout is possibly in doubt. Unperturbed, she keeps altering her poses until a boy comes around showing her the thumbs up sign, making her day. The voice over states that only a human can help another when needed -- even if it is for something like appreciating a social networking profile picture. The film ends with a message 'Chalu rakho bhalai ki supply' (Keep the supply of betterment going) before showcasing its data plan.
Client: Tata Docomo
Creative agency: Contract Advertising