Campaign India Team
Nov 04, 2019

Tata Capital shows pesky agents their place

Watch the films conceptualised by Cartwheel here

Tata Capital has launched its latest brand campaign ‘Count on Us’. The campaign consists of three films based on a central theme of Tata Capital being a financial expert, transparent company that delivers on promises. The key retail offerings showcased are – personal, home, two-wheeler and business loans.
The campaign went live on November 3, 2019 and will run across TV – English and regional news networks and social media with a focus on metros and key regional markets. 
One of the key findings of the research revealed that customers are often concerned about financial services brands delivering on their promises. Through the “Count on Us” campaign, Tata Capital aims to reinforce the message of delivering on commitments made. 
The videos comprise three different messages in the form of conversations that take place between a customer and an agent. 
Watch the second film here:
Abonty Banerjee, chief marketing and digital officer, Tata Capital said, “With the current campaign, we want to reinforce Tata Capital as a brand that one can count on. We have built simpler customer journeys, invested in technology to deliver faster and better with innovative digital service offerings. Combine this, with the trust, Tata Capital intrinsically stands for, the theme is a perfect fit. We want the customer to ‘Count on Us’.”
D Ramakrishna, founder and creative head, Cartwheel said, “With its reputation for honesty, transparency, trustworthiness and integrity, the brand saw an opportunity in presenting itself as an antidote to the frustrating experiences that customers face when they seek loans. The campaign features an archetypal sales executive who tries to charm his way out giving any real answers, but faces his come-uppance.”
Watch the third film here: 
Campaign India

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