Campaign India Team
Apr 25, 2018

Tata AIG cooks up a feast in China

Watch the film conceptualised by Lucid, a division of Enormous Brands here

Tata AIG has unveiled a commercial that talks of the importance of planning for the future.

Using humour as a route to hammer the point, the film starts with a diner yearning for an Indian breakfast dish poha inside a restaurant in China.

Parag Ved, EVP - consumer line, TATA AIG General Insurance, said, “Being the Market leader in the Travel Insurance business we have been witnessing a surge in number of travellers traveling internationally. They are experimenting with their choice of destination and activities but what has not changed over the period is travel planning aspect and we as travellers are always ‘Thinking Ahead’. We are elated to have launched this travel insurance campaign where we are using a humorous but relatable narrative which will drive the message that, thinking ahead is always beneficial.”

Ajeet Shukla, ECD, Lucid (division of Enormous Brands) added, “Think ahead came as a very strong brand proposition for me. There could have been many ways to explore it creatively. We had to find an interesting way of communicating this brand story in line with the young tech savvy and discerning set of audiences. We looked at humorous and engaging content that illustrates the single point of benefits of thinking ahead”.
Client: Tata AIG
Creative agency: Lucid (Enormous Brand)
Production house: Soda Films
Director: Rajesh Krishnan
Media agency: Performics media
Campaign India

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