The Work
Campaign India Team
Apr 25, 2018

Tata AIG cooks up a feast in China

Watch the film conceptualised by Lucid, a division of Enormous Brands here

Watch the film conceptualised by Lucid, a division of Enormous Brands here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Apollo Tyres replaces Dream11 as Team India jersey sponsor

2 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

6 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

7 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

9 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

10 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Related Articles

We are very averse to using the fear route to get the message across: Tata AIG's Riaan Rodrigues on the Ranbir Kapoor-Rohit Shetty collab
Advertising
Jan 05, 2024
Anupama Sajeet

We are very averse to using the fear route to get ...

Tata AIG assigns its social media duties to Social Panga
Marketing
Mar 20, 2023
Campaign India Team

Tata AIG assigns its social media duties to Social ...

Ranbir Kapoor details the perks of a trusted policy with Tata AIG
Advertising
Nov 22, 2021
Campaign India Team

Ranbir Kapoor details the perks of a trusted policy ...

Creative critique from a gender lens: 1-5 January
Advertising
Jan 12, 2024
Dr AL Sharada

Creative critique from a gender lens: 1-5 January

Just Published

Why HSBC is betting on simplicity to stand out in its first-ever global corporate banking campaign
Advertising
1 hour ago
Nikita Mishra

Why HSBC is betting on simplicity to stand out in ...

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.

Moves and wins: Week of 22 September
Advertising
2 hours ago
Campaign India Team

Moves and wins: Week of 22 September

Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.

Devotion and display: The paradox at the heart of Indian festivity
Advertising
4 hours ago
Rutu Mody-Kamdar

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

Schneider Electric puts its power behind changing perceptions of ‘smart’ spaces
Advertising
5 hours ago
Vinita Bhatia

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle—and a growth engine.