Tanishq rolls out Mirayah, says 'age is just a number'
Watch the ad film conceptualised by Lowe Lintas here
Apr 04, 2017 04:32:00 AM | Video | Campaign India Team Share -
Tanishq has rolled out a film conceptualised by Lowe Lintas for its Mirayah collection of jewellery.
The film opens at a birthday celebration. The birthday girl's friends raises a toast and asks the guests to gather around her.
A few friends have a surprise song planned for the birthday girl. Through the song the three of them recount some of the crazy moments they have spent together since college. As the song progresses they sing about how 'life happened' with marriage and children. As they move to the present they sing about how she is now the 'boss at work' and can do what she wants to do.
The song ends with the trio urging her to get back to being crazy and gifting her Tanishq Mirayah, a colourful range of jewellery.
The film was published on YouTube on 2 April 2017.