Tanishq believes that a diamond is indeed forever

Tanishq has launched a campaign to make people aware that they can exchange or upgrade their Tanishq diamonds anytime at 100% current value. Conceptualised by Lowe Lintas, the film aims to bust the misconceptions that people have with regard to buying diamond jewellery and its later value, should they outgrow the piece at any point. 

 

The film begins with a grandmother giving her granddaughter a pair of earrings. The granddaughter is extremely happy and thanks her for the gift. Next to the grandmother is seated her son, who sarcastically tells his mother that giving her diamonds at this age was completely unnecessary and a waste of money, since she would outgrow them soon. Hearing this, the grandmother takes on her son, by explaining how Tanishq’s exchange or diamond upgrade policy works. The baffled son listens to her with a straight face. Towards the end of the film, she tells him that she wishes there were a policy that allowed her to exchange him too.