Taapsee Pannu and Suryakumar Yadav step into a healthier lifestyle with Reebok

Reebok has rolled out a new film as part of its 'I am the new' campaign. This film features actor Taapsee Pannu and cricketer Suryakumar Yadav and aims to highlight how to break free from society's limitations and embrace one's unique identity. 

 

Conceptualsied by Lowe Lintas, the film showcases Pannu and Yadav's road to success and how they overcame challenges to pave their paths. It depicts how they have defied stereotypes and created new rules for themselves.

 

Manoj Juneja, chief operating officer, Reebok, India, said, “Reebok has played a pivotal role in transforming the world’s perception of sports and fitness, and this campaign is all about cementing that reputation and reclaiming our position at the top. Our new brand ambassadors, both embody our message of empowerment and self-expression through sports. With their help, we're excited to deepen our connection with the youth of India and drive growth for our brand. 'I am the New' is more than just a campaign; it's a call to make sports an integral part of our lives and strive for greatness in everything we do.”