Campaign India Team
Dec 26, 2018

Swiggy looks to change stereotypes around Santa, pays tribute to women

Watch the film here

Food delivery platform Swiggy has rolled out a film to celebrate its women delivery partners. 
 
Conceptualised by the in-house team at Swiggy, the film shows the start of a working day for a woman. It begins at 5:30 am, as she gets the house work out of the way. Then, before she heads out for work, she places her son's Christmas gift by him as he's sleeping. As she walks out in her Swiggy t-shirt, a super appears: 'Not all Santas are men. We also hire women delivery partners.' 
 
Srivats TS, VP - marketing, Swiggy, said, “Deliveries have for the longest time been a predominantly male focused job. But, by hiring women delivery partners, we want to give equal opportunities for both men and women. When we think of Santa, the first thing that comes to mind is a rotund, jolly man. With this film, we wanted to change that and show how beautiful it is when women have the same opportunities as men and stereotypes are questioned. In this case, a single mother gets the chance to play Santa - not just by delivering food - but by being empowered to support her child.”
 
Swiggy currently has over 200 women delivery partners and it intends to increase this number to 2,000 by the end of the first quarter of 2019. 
 
CREDITS:
 
VP - marketing: Srivats TS
AVP - marketing: Ashish L
Creative director: Shikha Gupta
Director - delivery partner marketing: Arpit Agarwal
Sr. manager - delivery partner marketing: Swarnendu Mandal
Sr. manager - social: Lohith Ramachandra
Production house: Love & Faith
Director: Luv Kalla
Producer: Vikram Turkhud
DOP: Rangarajan R
Line Producer: Manoj Singh
1st AD: Jacob Mathew
DA: Nayana BN
Production Design: Nimshi Misra
Storyboard: Santosh Bhosale
Offline: Tushar Parekh
Online: Amit Chitnis
Colourist: Vineesh (Nube Studio)
Sound engineers: Arun Crasto and Ninad Lad
Post supervisor: Tukaram Naik
Music director: Karan Kulkarni
 
 
 
Source:
Campaign India

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