Manforce Condoms has released a new campaign featuring Sunny Leone for its recently launched range of 'Ultrafeel Condoms’.
The film featuring the actor shows her walking into a party and attracting everyone's attention. She approaches a man and comments on his book saying it has a nice cover and teases him asking what's inside. The duo engage in a playful discussion with subtle hints at Manforce's Ultrafeel Condoms and the film ends with the voiceover introducing the product.
Joy Chatterjee, general manager, sales and marketing, Mankind Pharma, said, "Sizzling Sunny Leone has been the ambassador for the brand for many years now and has an aura that is liked and accepted by the masses and the classes! We as a brand believe that Sunny has been the best fit for our brand and campaigns as she keeps the momentum and the spirit alive. Though Ultrafeel Condoms was already out in the market, we wanted to launch it officially with a blast and this is the reason we have come up with this campaign featuring Sunny Leone. As per the research and demand by the consumers, we have come up with this Ultrafeel condom which is super-thin and feels next to nothing ultimately enhancing the pleasure."
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Watch the film conceptualised by DDB Mudra here