Campaign India Team
Jul 21, 2021

Students now have a ‘school buddy’ with Lenovo Aware

Watch the films conceptualised by Taproot Dentsu here

Lenovo has launched a campaign to announce its new education solution for consumers – Lenovo Aware. The three series short-format TVCs highlight school friendships, and aim to position Lenovo Smart Learning Solutions as a ‘school buddy’ while working from home. Taproot Dentsu has conceptualised the campaign.
 
The campaign stems from the insight that students and parents need the right solutions in the virtual learning setup. With new features like the ‘Attention Function’, ‘Break Reminder'’ and ‘Posture Reminder’ for online education, the software looks to help consumers take control of their own digital wellness and better track an at-home student’s engagement.
 

 

Amit Doshi, chief marketing officer, Lenovo India said, “Students miss meeting their friends at school and therefore the fun and camaraderie that come with it. While a technology device can never truly substitute for a classroom pal, it can be ‘the smart companion’ for an improved learning experience at home. As students get started with the new education session, this campaign attempts to highlight these real-world learning challenges and suggest a possible aid to parents. It is interesting and ironic that we found inspiration in a ‘pre-pandemic physical classroom’ and would like to thank Taproot Dentsu for helping us translate it into reality.”
 
Neeraj Kanitkar, ECD, Taproot Dentsu, Mumbai, added, “Lenovo IdeaPad with Smart Learning Solutions makes LFH that much better for students. So, while crafting the campaign we relied on the one thing that makes school such a delight – a friend one can count on. Whether it is saving you out of a tight spot or getting you to be better or putting you at ease – a good friend is never amiss. And the Lenovo IdeaPad fills that gap, while students are still stuck at home, quite admirably.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

16 hours ago

Q1 agency metrics: A closer look at financial ...

In examining Q1 earnings closely, analyst Ian Whittaker finds common denominators: the resounding success that India boasts and the persistent challenges that China poses—both are shaping agency-holding companies’ performance in the region.

17 hours ago

Tata Neu shines in IPL 2024 with humorous 'Rukna ...

Tata Neu leverages star power to promote its super app amidst the IPL 2024 excitement.

18 hours ago

Moves and wins roundup: Week of 20 May

Read all the latest news from the marcomms world including updates from Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea, and more, in our weekly round-up of account wins and people moves.

19 hours ago

India tops Warc Asia-Pacific Awards 2024

McCann Worldgroup Gurugram, Leo Burnett Mumbai, and more bagged metals.