Star World has rolled out a campaign for season 11 of MasterChef Australia.
The campaign has been conceptualised by the in-house team at Star World and shows how the show reunites a girl with the rest of her family .
The first promo (above) features a bear stepping out of his den after hibernation. This bear is compared to the a girl who steps out of her room to reunite with her family. The reason the girl steps out is to catch an episode of MasterChef with her family.