The Work
Campaign India Team
Sep 13, 2019

Star World reunites girl with her family

Watch the promo for MasterChef Australia here

Star World has rolled out a campaign for season 11 of MasterChef Australia.
 
The campaign has been conceptualised by the in-house team at Star World and shows how the show reunites a girl with the rest of her family .
 
The first promo (above) features a bear stepping out of his den after hibernation. This bear is compared to the a girl who steps out of her room to reunite with her family. The reason the girl steps out is to catch an episode of MasterChef with her family. 
 
Watch the other promos here

 
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Dentsu appoints bankers to seek buyers for international business

3 Dentsu appoints bankers to seek buyers for international business

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

4 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

5 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

7 Micro-influencers, major shifts: India’s new marketing frontier

Dentsu bets on podcasting as India’s audio market matures

8 Dentsu bets on podcasting as India’s audio market matures

Tattooed logos and untouched legacies: Tally’s branding paradox

9 Tattooed logos and untouched legacies: Tally’s branding paradox

India’s online gaming bill redraws the playing ad-spend playbook

10 India’s online gaming bill redraws the playing ad-spend playbook

Related Articles

All About: MasterChef Australia in India
Media
Sep 11, 2012
Arati Rao

All About: MasterChef Australia in India

Star World looks to give a Game of Thrones crash course ahead of final season
The Work
Feb 04, 2019
Campaign India Team

Star World looks to give a Game of Thrones crash ...

Star World introduces Viewer Partner Programme on Facebook
Media
Sep 15, 2011
Campaign India Team

Star World introduces Viewer Partner Programme on ...

Neville Bastawala to head marketing for Star World and Movies
Media
Jan 04, 2011
Campaign India Team

Neville Bastawala to head marketing for Star World ...

Just Published

BBC assigns $401 million media planning and buying business
Advertising
15 minutes ago
Beau Jackson

BBC assigns $401 million media planning and buying ...

Broadcaster concludes media review after a six-month process.

When Milind Soman gets schooled on bread
Advertising
1 hour ago
Campaign India Team

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.

Regional news: India’s advertising frontier goes hyperlocal
Advertising
2 hours ago
Gavin Buxton

Regional news: India’s advertising frontier goes ...

With over 146,000 publications across 200 languages, India’s news ecosystem offers brands contextual, hyperlocal storytelling at unmatched cultural scale.

Landor’s coolest test: When a garment becomes a brand bet
Advertising
2 hours ago
Vinita Bhatia

Landor’s coolest test: When a garment becomes a ...

Saudia’s high-tech Ihram shows how brand promises are being stress-tested—beyond Cannes gimmicks—into $770 million markets with measurable scale.