Star World has rolled out a campaign for season 11 of MasterChef Australia.
The campaign has been conceptualised by the in-house team at Star World and shows how the show reunites a girl with the rest of her family .
The first promo (above) features a bear stepping out of his den after hibernation. This bear is compared to the a girl who steps out of her room to reunite with her family. The reason the girl steps out is to catch an episode of MasterChef with her family.
Watch the other promos here
