The Work
Campaign India Team
Dec 18, 2018

Star urges parents, teachers to grant children those extra 'five minutes' for sports

Watch the film conceptualised by tiqui-taka here

Star Sports has rolled out a campaign for the upcoming Khelo India Youth Games.
 
Titled '#5MinuteAur', the film shows children play outdoor sports. As their parents, teachers call them in, they shout out a plea to let them play for five more minutes. The film features Minister of Youth Affairs and Sports, silver medal winner at the Olympics, Rajyavardhan Singh Rathore and athletes Mary Kom, Sushil Kumar, Manu Bhaker, Jeremy Lalrinnunga, Manika Batra, Neeraj Chopra and Rahul Chaudhari.
 
The Games are scheduled to take place in Pune between 9-20 January. 
 
Credits:
 
Client: Star Sports
Agency: tiqui-taka
Production House: Flying Pigs
Director: Shimit Amin
Music: Dhruv Dhanekar
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Star Sports shows how fans back team India irrespective of victory or defeat for Asia Cup promo
The Work
Aug 09, 2023
Campaign India Team

Star Sports shows how fans back team India ...

Star Sports shows how the IPL unites fans with Pandya, Rahul and Sharma
The Work
Mar 09, 2023
Campaign India Team

Star Sports shows how the IPL unites fans with ...

Star Sports celebrates unique rivalries
The Work
Nov 15, 2021
Campaign India Team

Star Sports celebrates unique rivalries

Star Sports gets Ravi Shastri in a new avatar ahead of India-SA series
The Work
Dec 24, 2021
Campaign India Team

Star Sports gets Ravi Shastri in a new avatar ahead ...

Just Published

AI rewired marketing. Leadership is next.
Marketing
57 minutes ago
Amardeep Singh

AI rewired marketing. Leadership is next.

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

Delegating cognition, one prompt at a time
Opinion
1 hour ago
Laurent Thevenet

Delegating cognition, one prompt at a time

In the rush to automate, have we stopped thinking about thinking? And what AI is doing to our minds? Publicis' Laurent Thevenet implores.

Indian research and insights industry reaches INR 29,008 cr in FY25: MRSI
Media
22 hours ago
Campaign India Team

Indian research and insights industry reaches INR ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

X, Grok and the limits of safe harbour in India
Marketing
1 day ago
Vinita Bhatia

X, Grok and the limits of safe harbour in India

Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.