Campaign India Team
Dec 18, 2018

Star urges parents, teachers to grant children those extra 'five minutes' for sports

Watch the film conceptualised by tiqui-taka here

Star Sports has rolled out a campaign for the upcoming Khelo India Youth Games.
 
Titled '#5MinuteAur', the film shows children play outdoor sports. As their parents, teachers call them in, they shout out a plea to let them play for five more minutes. The film features Minister of Youth Affairs and Sports, silver medal winner at the Olympics, Rajyavardhan Singh Rathore and athletes Mary Kom, Sushil Kumar, Manu Bhaker, Jeremy Lalrinnunga, Manika Batra, Neeraj Chopra and Rahul Chaudhari.
 
The Games are scheduled to take place in Pune between 9-20 January. 
 
Credits:
 
Client: Star Sports
Agency: tiqui-taka
Production House: Flying Pigs
Director: Shimit Amin
Music: Dhruv Dhanekar
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Mirror, EMIs and the postponed dream of retirement

Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.

1 hour ago

India’s E&M industry projected to grow 7.8%: PWC

The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.

3 hours ago

Can Killer’s ‘I Wear India’ campaign translate ...

The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.

3 hours ago

The PR partnership paradox

When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor performance, and lost opportunities.