The Work
Campaign India Team
Dec 18, 2018

Star urges parents, teachers to grant children those extra 'five minutes' for sports

Watch the film conceptualised by tiqui-taka here

Star Sports has rolled out a campaign for the upcoming Khelo India Youth Games.
 
Titled '#5MinuteAur', the film shows children play outdoor sports. As their parents, teachers call them in, they shout out a plea to let them play for five more minutes. The film features Minister of Youth Affairs and Sports, silver medal winner at the Olympics, Rajyavardhan Singh Rathore and athletes Mary Kom, Sushil Kumar, Manu Bhaker, Jeremy Lalrinnunga, Manika Batra, Neeraj Chopra and Rahul Chaudhari.
 
The Games are scheduled to take place in Pune between 9-20 January. 
 
Credits:
 
Client: Star Sports
Agency: tiqui-taka
Production House: Flying Pigs
Director: Shimit Amin
Music: Dhruv Dhanekar
Source:
Campaign India

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