Campaign India Team
Dec 18, 2018

Star urges parents, teachers to grant children those extra 'five minutes' for sports

Watch the film conceptualised by tiqui-taka here

Star Sports has rolled out a campaign for the upcoming Khelo India Youth Games.
 
Titled '#5MinuteAur', the film shows children play outdoor sports. As their parents, teachers call them in, they shout out a plea to let them play for five more minutes. The film features Minister of Youth Affairs and Sports, silver medal winner at the Olympics, Rajyavardhan Singh Rathore and athletes Mary Kom, Sushil Kumar, Manu Bhaker, Jeremy Lalrinnunga, Manika Batra, Neeraj Chopra and Rahul Chaudhari.
 
The Games are scheduled to take place in Pune between 9-20 January. 
 
Credits:
 
Client: Star Sports
Agency: tiqui-taka
Production House: Flying Pigs
Director: Shimit Amin
Music: Dhruv Dhanekar
Source:
Campaign India

Related Articles

Just Published

7 minutes ago

Rebates back in spotlight: Ex-WPP CEO sues, alleges ...

Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.

10 minutes ago

73% marketers say the ‘middle class’ no longer exists

Surging lifestyle costs and sluggish incomes are pushing this traditional class to either end of the market, according to WARC’s The Marketer’s Toolkit 2026.

56 minutes ago

Why almost every brand you know apologised

The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.

2 hours ago

Publicis CEO hits out at Omnicom’s ‘apples and ...

Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.