Campaign India Team
Dec 18, 2018

Star urges parents, teachers to grant children those extra 'five minutes' for sports

Watch the film conceptualised by tiqui-taka here

Star Sports has rolled out a campaign for the upcoming Khelo India Youth Games.
 
Titled '#5MinuteAur', the film shows children play outdoor sports. As their parents, teachers call them in, they shout out a plea to let them play for five more minutes. The film features Minister of Youth Affairs and Sports, silver medal winner at the Olympics, Rajyavardhan Singh Rathore and athletes Mary Kom, Sushil Kumar, Manu Bhaker, Jeremy Lalrinnunga, Manika Batra, Neeraj Chopra and Rahul Chaudhari.
 
The Games are scheduled to take place in Pune between 9-20 January. 
 
Credits:
 
Client: Star Sports
Agency: tiqui-taka
Production House: Flying Pigs
Director: Shimit Amin
Music: Dhruv Dhanekar
Source:
Campaign India

Related Articles

Just Published

1 hour ago

IPG reports 12% fall in net profit for Q1 but ...

Group is forecasting 1-2% organic growth over course of 2024.

1 hour ago

Meta’s ad billings propel 27% revenue surge

The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.

23 hours ago

Safety concerns rise as MDH and Everest spices face ...

The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.

23 hours ago

Times of India launches 'My City, My Art' challenge ...

Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.