Campaign India Team
Feb 04, 2022

Star Sports welcomes #NayaCaptainRohit with a rap

Watch the film conceptualised in-house here

Star Sports, the broadcaster for the upcoming India-West Indies ODI and T20 series, has rolled the promo campaign for the same.
 
The film has been conceptualised in-house and focusses on Rohit Sharma, who has replaced Virat Kohli as the captain of the men's T20 and ODI team.
 
A Star Sports spokesperson said, "Through the aperture of this series, we want to build a larger context to galvanise support for the Indian team as the team prepares for ICC events. #BelieveInBlue provides a perspective to have a continuing narrative that strings multiple tournaments of Team India. This is an important juncture for the Indian team as they return home to play their 1000th ODI under a new captain. We wanted to bring forward the high emotions and support of fans across the country and the world who rally behind their captain and team and stand by them in this new era.”
 
The series is scheduled to kick off on 6 February.
Source:
Campaign India

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