Campaign India Team
May 18, 2021

Star Sports takes a leaf out of Neil Armstrong's book for French Open promo

Watch the film conceptualised by the in-house team here

Star Sports, the broadcaster of the 2021 edition of the French Open, has rolled out the promo for the tournament which is scheduled to begin on 30 May.  
 
Titled ‘Where the greatest leave their mark’ – the film opens with Neil Armstrong's famous quote when he landed on the moon 'one small step for man, one giant leap for mankind'. It goes on to show a step on to the clay court with the voice over explaining how every great journey begins with a single step. It shows a montage of footage from previous tournaments before concluding with the line 'where the greatest leave their mark'.
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

2 days ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

2 days ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

2 days ago

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.