Watch the film conceptualised by Lowe Lintas here
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Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
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Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.
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Atul Sharma exits after seven years at the helm.
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Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.
