Campaign India Team
Mar 09, 2023

Star Sports shows how the IPL unites fans with Pandya, Rahul and Sharma

Watch the film conceptualised in-house here

Star Sports, the television broadcaster of the Indian Premier League, has rolled out its promos for the 2023 season.
 
Conceptualised by the the in-house team at Star Sports, the film shows fans get lifesize figures of Rohit Sharma, Hardik Pandya and KL Rahul out to the streets as they get ready to watch the tournament. The idea is to show how the tournament brings fans together. As the fans start cheering, these cutouts come to life. 
 
A Star Sports spokesperson, said, “As the biggest sporting league returns to the TV screen, the theme of ‘community’ binding cricket fans who love to celebrate together comes alive during IPL. Our ‘shor on, game on’ campaign is a tribute to fans who fuel the game and breathe life into it. IPL is unquestioningly a big-screen phenomenon that is best watched together on TV with friends, family and the community at large. By bringing the biggest cricket stars together, combined with Star Sports’ high-quality broadcast, expert commentary, and a host of technological innovations, TV offers the best viewing experience for fans, allowing them to immerse themselves in the action and feel like they're right in the middle of the game.”
 
Star Sports will unveil more films featuring cricketers like Virat Kohli, Shreyas Iyer and Ravindra Jadeja along with winners of #FanBanegaStar contest leading to the start of the tournament which kicks off on 31 March. 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

5 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

5 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

1 day ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.