Campaign India Team
Mar 09, 2023

Star Sports shows how the IPL unites fans with Pandya, Rahul and Sharma

Watch the film conceptualised in-house here

Star Sports, the television broadcaster of the Indian Premier League, has rolled out its promos for the 2023 season.
Conceptualised by the the in-house team at Star Sports, the film shows fans get lifesize figures of Rohit Sharma, Hardik Pandya and KL Rahul out to the streets as they get ready to watch the tournament. The idea is to show how the tournament brings fans together. As the fans start cheering, these cutouts come to life. 
A Star Sports spokesperson, said, “As the biggest sporting league returns to the TV screen, the theme of ‘community’ binding cricket fans who love to celebrate together comes alive during IPL. Our ‘shor on, game on’ campaign is a tribute to fans who fuel the game and breathe life into it. IPL is unquestioningly a big-screen phenomenon that is best watched together on TV with friends, family and the community at large. By bringing the biggest cricket stars together, combined with Star Sports’ high-quality broadcast, expert commentary, and a host of technological innovations, TV offers the best viewing experience for fans, allowing them to immerse themselves in the action and feel like they're right in the middle of the game.”
Star Sports will unveil more films featuring cricketers like Virat Kohli, Shreyas Iyer and Ravindra Jadeja along with winners of #FanBanegaStar contest leading to the start of the tournament which kicks off on 31 March. 
Campaign India

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