Star Sports has brought back its 'mauka mauka' commercial ahead of the upcoming India-Pakistan game in the ICC Men’s T20 World Cup 2021 which is scheduled to be played on 24 October.
The campaign was first launched during the 2015 ICC World Cup.
Conceptualised by the in-house team at Star Sports, this film opens with a Pakistan cricket fan entering his friend’s electronic store to purchase a television set for the upcoming T20 World Cup clash. The shopkeeper provides him with a 'buy one break one free' offer as he pokes fun about Pakistan's record against India in World Cup games.
Sanjog Gupta, head-sports, Star and Disney India, said, "The India-Pakistan clash is one of the biggest matchups in the world of sports. The clash at an ICC event attracts core and casual Cricket fans as well as viewers who don't watch any other cricket. The historic on-field rivalry between both teams is unparalleled and we believe that the iconic 'mauka mauka' campaign captures the spirit of this rivalry, blending competitiveness, banter and sportsmanship."
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Watch the film conceptualised by Ogilvy here