Campaign India Team
Dec 24, 2021

Star Sports gets Ravi Shastri in a new avatar ahead of India-SA series

View the film conceptualised by Star Sports' in-house team here

Star Sports, the broadcaster of the upcoming series between India and South Africa, has released a series of promos.
 
The latest promo features former Indian captain and coach, Ravi Shastri. The film has been conceptualised by the in-house team and opens with Shastri cooking something. He says it's the first time one is seeing him in a chef avatar. He goes on to link that to the upcoming India-South Africa series where the former will be looking to win its first Test series.
 
Sanjog Gupta, head – sports, Star and Disney India, said, “The Indian cricket team has had a remarkable run in Test cricket, remaining dominant at home and registering wins all over the world. However, a first-ever series win in South Africa has remained elusive. #FirstKaThirst is a call to action for Indian fans, who desire to see this Indian team create history by triumphing in South Africa and is a continuing chapter of our #BelieveinBlue narrative. The series also assumes historic significance as it marks 30 years of Cricket between India and South Africa adding to the sense of occasion for this marquee series."
 
The Test series kicks off on 26 December. 
Source:
Campaign India

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