Star Sports has released a promo for the upcoming England tour of India.
The promo has been conceptualised by the in-house team at Star and features Bollywood actor Boman Irani. Irani is shown to be a manager of a hotel that is hosting the England cricket team. He addresses his staff members to make it an uncomfortable stay for England in the hotel so that the Indian team gets an advantage on the field.
Sanjog Gupta, head - sports, Star India, said, “The campaign, ‘#IndiaTaiyarHai’, amplifies the joy and anticipation of passionate cricket fans, who're looking forward to international cricket returning to India. England are world champions and one of the top test teams in the world, ideal opponents for this momentous occasion. It's a fantastic calendar of cricket on Star Sports starting with England's tour of India which will kickstart bilateral cricket for the year. We also look forward to broadcasting another season of IPL and the T20 World Cup. We have always taken pride in delivering innovative and compelling viewing experiences, so fans have a lot to look forward to."
The series is scheduled to start on 5 February 2021.