Campaign India Team
Sep 13, 2021

Star Sports brings Ranveer Singh and Premier League as antidote to 'boring Sunday nights'

Watch the film conceptualised by the in-house team at Star Sports

Star Sports has released a promo for the ongoing Premier League season. 
 
Conceptualised by the in-house team, the film features the Premier League's brand ambassador in India, Ranveer Singh. It shows a man frustrated by the fact that the weekend is coming to an end, and he is dreading his return to work on Monday. Singh appears in his superhero avatar to rescue his evening by turning on the television and putting on a Premier League game.
 
Sanjog Gupta, head – sports, Star and Disney India, said, “India has strong pockets of passion for Football and the Premier League has a growing fan base with deep affinity. To continue the growth momentum, we feel the league's long season needs more frequent apertures for core and casual fans to engage more deeply with it. The viewing-friendly, Sunday night prime-time slot will witness some of the biggest games through the season and 'Sunday Night Football' will serve as the unmissable weekly destination for all PL and football fans."
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

2 hours ago

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

5 hours ago

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.

19 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.