Campaign India Team
Feb 10, 2021

Star Sports brings back 'Election Se Selection' ahead of IPL auction

Watch the film conceptualised by the in-house team here

Ahead of the auctions for the 2021 edition of the IPL, Star Sports, the broadcaster of the tournament, has brought back 'Election Se Selection'.
 
A film featuring Gautam Gambhir has been released for the same. The idea behind 'Election Se Selection' is that fans get to predict signings for their franchise. If the selection matches that on auction day, fans stand a chance to win prizes. Through this film Gambhir also introduces, ‘Legendary Selection’, where his and Irfan Pathan's predictions will match participants' player and team selections.
 
The IPL auction is scheduled to be held on 18 February. 
 
Source:
Campaign India

Related Articles

Just Published

3 days ago

HUL, Honasa settle sunscreen campaign lawsuit

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

3 days ago

VDO.AI launches cricket-themed ad formats

Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.

3 days ago

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

3 days ago

Omnicom CEO John Wren dismisses speculation about ...

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.