Star India has rolled out a film titled ‘Sirf dikhaane ke liye nahi, dekhne mein bhi Real HD experience’ (not just to show, but to see in reality as well). Conceptualised by Star India’s in-house team, it aims to build awareness among people who continue to view Star’s channels in standard definition, despite owning an HD TV and a set-top-box.
The film begins with a girl who goes to visit a potential partner with her friend, on the recommendation of her aunty. When she reaches the place, she is smitten by the pictures of a muscular man spread all over the wall. The real man who appears in front of her, happens to be a lanky guy, nothing like the one she assumed from the pictures.
The film then ends with the house help stating that not everything in the house looks like it’s supposed to, highlighting the features of Star’s HD channels, which showcases what actually is.
Gurjeev Singh Kapoor, president – TV distribution, India and International, Star and Disney India, said, “At Star India, we have always focused on providing an unparalleled entertainment experience and value to our viewers. There is a huge potential to further increase affinity towards our content with the large portfolio of 26 Star HD channels across genres and languages, with a strong live cricketing calendar this year. With VIVO IPL 2021 just around the corner, we want consumers to experience the sheer delight and stadium-like feeling that our HD channels can provide. It is the right time for consumers to enhance their viewing experience with a Star HD channel subscription. Hence, this campaign is aimed at bridging the awareness gap and helping consumers realise the relevance of recharging their Star HD channels.”
The campaign will air in seven languages across the Star India network and feature some of its popular characters.