Star CJ Alive rolls back the years in its new TVC

WATCH the TVC here

Dec 29, 2011 04:31:00 PM | Video | Raahil Chopra


Metal Communications has created a new TVC to promote Star CJ alive's new Christmas offers.

The TVC has been shot in a way that depicts the 1950’s/1960’s era showcasing a hospital in typical black and white setting. In the hospital a doctor is shown slowly removing a bandage from a girl's eyes. As the girl opens her eyes and starts focussing on her surroundings, she recognises her parents. After that she starts talking about wanting to travel to Europe, Singapore, mentions cell phones and designer jewellery. Her parents and the doctor look puzzled by that, but unperturbed, the girl asks her parents and doctor to step aside as they are blocking her view of the television which has Star CJ alive playing on it. The film ends with the black and white set changed to a coloured one showing the transformation that STAR CJ alive brings into the girl's life.
Commenting on the TVC, Paritosh Joshi, chief executive officer, STAR CJ alive, said, “As the year comes to an end, everyone gets into the mood of celebration and shopping for loved ones as well as for oneself. People are always on the lookout for best offers and deals during Christmas season. This festive season, we have the best offers coupled with exciting prizes for our patrons. Our aim is to encourage our viewers to experience the comfort of home shopping with our range of thrilling offers.”
The TVC has been produced by Rowdy Rascal and shot by Siddharth Sikand.
Creative agency: Metal Communications
Production house: Rowdy Rascal
Director: Siddharth Sikand 
Media agency: Starcom Mediavest