Rungta Mines has rolled out a campaign featuring actors Shahrukh Khan, Alia Bhatt, and Ranbir Kapoor, to spotlight it's core message, #EkdumSolid (absolutely solid).
In the film, the three actors reprise their roles from popular movies in a quirky, cinematic twist- Bhatt as ‘Shanaya’, Kapoor as ‘Barfi’, while Khan dons his role of the rebel insurgent on a mission in the recent movie, 'Jawan'. The narrative in a hilarious turn of events has SRK's Jawan holding Bhatt and Kapoor captive, while he interrogates the duo, demanding to uncover the secret behind the strong foundation to their house, with comic consequences.
Arvind Kumar, head - sales and marketing, Rungta Steel, said, "As the custodians of Rungta Steel's legacy, it is with immense pleasure that we unveil our latest TVC with Bollywood icons Shahrukh Khan, Alia Bhatt, and Ranbir Kapoor as our brand ambassadors. This cinematic masterpiece epitomises the very essence of Rungta Steel – trust, reliability, and strength. We believe this campaign will capture the hearts of our cherished customers and valued partners, and instill confidence in our TMT Bars. These bars are more than TMT bars; they are the bedrock of enduring structures and embody our vision for a stronger, more secure tomorrow."