Campaign India Team
Nov 07, 2023

SRK’s Jawan holds Alia and Ranbir captive for Rungta steel

Watch the film here

Rungta Mines has rolled out a campaign featuring actors Shahrukh Khan, Alia Bhatt, and Ranbir Kapoor, to spotlight it's core message, #EkdumSolid (absolutely solid). 

In the film, the three actors reprise their roles from popular movies in a quirky, cinematic twist- Bhatt as ‘Shanaya’, Kapoor as ‘Barfi’, while Khan dons his role of the rebel insurgent on a mission in the recent movie, 'Jawan'. The narrative in a hilarious turn of events has SRK's Jawan holding Bhatt and Kapoor captive, while he interrogates the duo, demanding to uncover the secret behind the strong foundation to their house, with comic consequences.

Arvind Kumar, head - sales and marketing, Rungta Steel, said, "As the custodians of Rungta Steel's legacy, it is with immense pleasure that we unveil our latest TVC with Bollywood icons Shahrukh Khan, Alia Bhatt, and Ranbir Kapoor as our brand ambassadors. This cinematic masterpiece epitomises the very essence of Rungta Steel – trust, reliability, and strength. We believe this campaign will capture the hearts of our cherished customers and valued partners, and instill confidence in our TMT Bars. These bars are more than TMT bars; they are the bedrock of enduring structures and embody our vision for a stronger, more secure tomorrow."

 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

1 day ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

1 day ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

1 day ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.