Campaign India Team
Mar 18, 2021

Spotify suggests users take podcasts along as they go through their day

Watch the campaign conceptualised by Leo Burnett India here

Spotify India has launched a new campaign that focuses on building awareness around podcasts and the role audio content can play in a listener’s life, as a supplementary addition to their primary activities throughout the day. Based on the insight that podcasts are a great companion for ‘when your hands are busy but the mind is free’, the digital campaign highlights content across moments and genres of podcasts. Leo Burnett India has conceptualised the films.

Neha Ahuja, head of marketing at Spotify India says, “We recognise that there are moments in all of our days, when physically we are busy - say, out for a run, cooking at home, driving to get some fresh air – but our minds are free at that time. Those are ideal moments for consumers to listen to a podcast, and with more than two million podcasts on Spotify, there is something for everyone, no matter where and when they want to listen to one.”

The campaign features five ad films that will be promoted via online videos, news apps, and social media platforms. The first ad film highlights the storytelling in Bhaskar Bose, while the next two focus on self-help lane with The Ranveer Show, and Gita For The Young & Restless; the fourth one centres around astrology in you, while the last one is all about nostalgia with Yaadon Ka Idiot Box.

The campaign will run for a month, starting 18 March. 

Source:
Campaign India

Related Articles

Just Published

16 hours ago

Royal Enfield appoints Yadvinder Singh Guleria as ...

He was director for sales and marketing, Honda Motorcycle and Scooter India (HMSI)

16 hours ago

Pokerbaazi and Shahid Kapoor aim to get rid of the ...

Watch the film conceptualised by Wieden+Kennedy here

18 hours ago

Big FM appoints Ishita Dasgupta as national head - ...

Her last full-time stint with The QYou

19 hours ago

Mirchi launches an audio OTT app

Titled Mirchi Plus the app intends to provide a multi-lingual and immersive audio experience for its listeners