Spotify India has launched a new campaign that focuses on building awareness around podcasts and the role audio content can play in a listener’s life, as a supplementary addition to their primary activities throughout the day. Based on the insight that podcasts are a great companion for ‘when your hands are busy but the mind is free’, the digital campaign highlights content across moments and genres of podcasts. Leo Burnett India has conceptualised the films.
Neha Ahuja, head of marketing at Spotify India says, “We recognise that there are moments in all of our days, when physically we are busy - say, out for a run, cooking at home, driving to get some fresh air – but our minds are free at that time. Those are ideal moments for consumers to listen to a podcast, and with more than two million podcasts on Spotify, there is something for everyone, no matter where and when they want to listen to one.”
The campaign features five ad films that will be promoted via online videos, news apps, and social media platforms. The first ad film highlights the storytelling in Bhaskar Bose, while the next two focus on self-help lane with The Ranveer Show, and Gita For The Young & Restless; the fourth one centres around astrology in you, while the last one is all about nostalgia with Yaadon Ka Idiot Box.
The campaign will run for a month, starting 18 March.