Spotify’s annual 'Wrapped' campaign recognises the resilience of people across the industry, from artists to sound tech folks working at now-shuttered venues.
In India, the campaign has been conceptualised by Leo Burnett and consists of three films, two of which have been released. In each of the films, the protagonist shows how 2020 has changed their life, and goes on to thank Badshah and Neha Kakkar respectively for keeping them company and getting through the year.
On the global campaign, in an email interaction with Campaign in the US, Dan Brill, global group creative director, Spotify, said, “Instead of turning our backs on 2020, we wanted to give our appreciation for those who gave us hope—the people who, despite challenging circumstances, found ways to infuse magic into our world and give us hope for a better tomorrow."
