Campaign India Team
Dec 02, 2020

Spotify listeners thank Badshah, Neha Kakkar for helping get past 2020

Watch the films conceptualised by Leo Burnett here

Spotify’s annual 'Wrapped' campaign recognises the resilience of people across the industry, from artists to sound tech folks working at now-shuttered venues. 
 
In India, the campaign has been conceptualised by Leo Burnett and consists of three films, two of which have been released. In each of the films, the protagonist shows how 2020 has changed their life, and goes on to thank Badshah and Neha Kakkar respectively for keeping them company and getting through the year.

On the global campaign, in an email interaction with Campaign in the US, Dan Brill, global group creative director, Spotify, said, “Instead of turning our backs on 2020, we wanted to give our appreciation for those who gave us hope—the people who, despite challenging circumstances, found ways to infuse magic into our world and give us hope for a better tomorrow."
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

ABP Network joins the creative bandwagon with ‘ABP ...

The content division will create pan-Indian stories for audiences globally

19 hours ago

Hindware showcases smart range of bathware with ...

Watch the film conceptualised by MagicCircle Communications

20 hours ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

23 hours ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides