Campaign India Team
Dec 02, 2020

Spotify listeners thank Badshah, Neha Kakkar for helping get past 2020

Watch the films conceptualised by Leo Burnett here

Spotify’s annual 'Wrapped' campaign recognises the resilience of people across the industry, from artists to sound tech folks working at now-shuttered venues. 
In India, the campaign has been conceptualised by Leo Burnett and consists of three films, two of which have been released. In each of the films, the protagonist shows how 2020 has changed their life, and goes on to thank Badshah and Neha Kakkar respectively for keeping them company and getting through the year.

On the global campaign, in an email interaction with Campaign in the US, Dan Brill, global group creative director, Spotify, said, “Instead of turning our backs on 2020, we wanted to give our appreciation for those who gave us hope—the people who, despite challenging circumstances, found ways to infuse magic into our world and give us hope for a better tomorrow."
Campaign India

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It was also found that there have been significant improvements in brand suitability and viewability in the past year