Spotify lets users share music with the whole family

Watch the campaign conceptualised by What’s Your Problem here

Apr 20, 2021 04:09:00 AM | Video | Campaign India Team Share - Share to Facebook

Spotify has unveiled a campaign to promote its new premium family plan. With this offering, the audio streaming platform enables up to six members of the family to listen to ad-free, downloadable music. The campaign has been conceptualised by What’s Your Problem (a Wondrlab company).
The campaign stems from the insight that culturally when consumers upgrade a service in India, they try to upgrade their entire family with them. The film shows two different situations, displaying how with Spotify’s Premium Family plan, the protagonist ensures that their family has access to uninterrupted music.
Amit Akali, founder and chief creative officer, Wondrlab, said, “Every family has that one person who is the 'expert' everyone else relies on. The film explores this dynamic and when it comes to music, resolves it for the family. We wanted to keep the film as real as possible, and kudos to Harsha for bringing it alive. Especially the situation of the dad who sings horribly but enthusiastically, I think most Indians can relate to that.”
Agency: What’s Your Problem (A Wondrlab company)
Co-founder and managing partner: Rakesh Hinduja
Co-founder and chief creative officer: Amit Akali
Chief strategy officer: Ajeeta Bharadwaj
Integration lead: Niharika Talwar
Group account manager: Komal Gupta, Shikha Seth
Senior account executive: Harshita Jaswani
Creative director (art): Sagar Desai
Creative director (copy): Clyde Galbao
Group copy head: Palash Shrotriya
Brand strategy associate: Srishti Bansal
Head of content production: Haider Ali Amir
Senior content producer: Meet Sampat
Production house: Black Cat
Director: Harsha Prabhakar Rao
Producer: Vrinda Mohta Rao


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