Spotify has rolled out its first television campaign in India. The campaign has been conceptualised by Leo Burnett and features actors Anil Kapoor and Ishaan Khattar.
Kapoor plays Khattar's dad in the film. He's cooking breakfast for Khattar and his friends. The speed of his cooking is proportional to the songs playing. Khattar and his friends play peppy numbers to quicken the process only for Kapoor to get too involved in the dance step and drop the food.
Amarjit Batra, MD - India, Spotify, said, ‘‘Our insights highlight how music is an integral part of our users’ social and solitude experiences. Since our launch in India, we’ve engaged with our listeners based on how they experience music. The new campaign reinforces how seamlessly Spotify fits into their lives, and the ability to listen to music, regardless of what they’re doing - working out, cooking, or multi-tasking on their phone."
Rajdeepak Das, managing director India and CCO, South Asia, Leo Burnett said, “The youth in India often deals with the pressures of judgement, individuality, social norms, and more. In this chaos, music acts as a companion. In this campaign, Anil Kapoor makes a cool dad, who even in his 60s, is as young and energetic as a 20-year-old. Ishaan as the son, is India’s new generation – full of energy and optimism."
The campaign also consists of TVCs in Telugu and Marathi.