Budget airline SpiceJet has come up with a series of films on digital channels, that will also go on air soon.
The films, conceptualised by Publicis Capital, highlight extra features available on the airline like hot meals, extra leg room, priority check-in and baggage delivery.
Each of the films portrays an everyday situation in which one if forced to compromise, but with a twist.
One of the films (above) features a man waiting for an elevator. He is seen wearing a cervical collar and moving with a little bit of difficulty. As the doors are about to close, another man holds up the elevator and talks into his walky-talky. He says the models are ready for the swimsuit round. The protagonist is soon surrounded by a bevy of young women in swinsuits and breaks into a huge smile. A voice over says, "Sometimes it's okay to be cramped for space, but not when you are traveling." The features offered under SpiceMax (extra leg room, hot meal and beverage, priority check-in and baggage delivery) are highlighted before the brand signs off with its line: 'Red. Hot. Spicy.'
Another film features a young woman customer at a bank, there to complete a transaction for her mother. The counter closes just as she reaches it and she tells her mother on the phone that she will handle it the next day. But then, she sees a tall, handsome young man in the next line who smiles at her, and changes her mind. She tells her mother she will finish the transaction the same day. She can't suppress her wide smile. When she leans back in joy, she bumps into another young man. The voice over says, "Sometimes it's okay to stand in a queue, but never when you're flying."
Two of the films highlight the hot meals offering.
One of them is set in an office. It features two subordinates having to eat cold food offered by their boss, and having to praise it despite hating it. After all, it's the boss' wife who has cooked it.
Another film is set in a restaurant. Two young male guests complaiin about cold food being served at the five star eatery and demand to speak to the chef. When she appears, they do a U-turn, silenced by the beautiful young woman's appearance.