The rural fintech company, Spice Money, has rolled out a campaign titled ‘Demat Zaroori Hai’ (Demat is essential) to highlight its partnership with Religare Broking, a financial services company.
Conceptualised by the in-house teams of Spice Money and Religare Broking, the film showcases a discussion among three friends sipping tea outside a local shop. The film features one of the three friends as financially more aware than the others, with the know-how of Demat accounts and investment options.
The man who is financially aware explains to the other two how investments are important and a Demat account is a primary requirement before investing in market-linked opportunities. When the two friends ask how they can open a Demat account, he points them towards the store behind them, run by a local Spice Money Adhikari (entrepreneurs) who tells them how anyone can now open a Religare Demat account, assisted by any Spice Money Adhikari, completely free of cost. The film ends with the three friends talking about how they can leverage the investment options.
Kuldeep Pawar, senior vice president and head of marketing, Spice Money, said, “Spice Money is dedicated to being a part of the journey of financial inclusion that the country has set upon. With the ten lakhs strong Spice Money Adhikari network serving more than 18000 pin codes in India, we have now partnered with Religare Broking, one of the leading securities firms, to truly democratise the opportunity for investments. Our new digital TVC showcases this partnership and highlights how it will bring to the citizens of Bharat, a plethora of investment opportunities, hitherto available mostly to urban India, as we work towards our commitment in bridging the rural-urban divide.”
Ashley Almeida, executive vice president, digital, product, and marketing, Religare Broking, said, “We are delighted to join hands with Spice Money, a brand that has been leading the financial services revolution in rural India, to bring a diverse portfolio of investment opportunities to the last mile of the country. We firmly believe that this association will pave the way toward financial freedom for the rural citizens of India and contribute towards further financial inclusion.”