Games24x7 has rolled out a campaign titled ‘India ka sabse bada 1st prize’ for its fantasy platform My11Circle featuring former Indian cricketer and brand ambassador Sourav Ganguly.
Conceptualised by The Script Room, the film aims to highlight the rewards of the cricket fantasy gaming platform. The film showcases a scenario to demonstrate how every prize will look smaller in front of the rewards offered for winners on the My11Circle platform. Ganguly, in a larger than life character, disrupts a sports reporter, when he is talking to the man of the match who is shown seated in a car. Ganguly in a Gulliver-esque avatar picks up the car, steals the man of the match's spotlight and says, now every price will look smaller in front of My11Circle's rewards.
Saroj Panigrahi, vice president, My11Circle, said, “My11Circle has emerged to be one of the top fantasy sports platforms in India witnessing a 100 per cent growth in user base last year. It is a testimony of our commitment to provide intuitive and personalised gaming experience to the players and rewarding their skill and passion for the game.”
Panigrahi added, “As we are nearing the IPL’22 edition, we are very excited to launch our new ad campaign featuring a mix of legendary and young cricketing talent. Through such initiatives, we hope to boost our engagement with cricket fans in India and harness the potential of fantasy sports in the country.”
Ayyappan Raj, co-founder, The Script Room, said, “It has been a great experience working with the My11Circle team again and co-creating an interesting campaign for IPL. We came up with the thought ‘My11Circle is offering the biggest prize, now everything else will look small’. And we wrote a bunch of interesting scripts - keeping in mind the duration of the films, the celebrity time and execution constraints. With fantastic direction and international quality VFX, Achowe and the team at Chalk and Cheese made the idea come alive brilliantly. We’re very happy with the way the campaign has come about, and we are positive that it will be well received.”
The campaign will be rolled out on Start Sports, Hotstar, Instagram, YouTube and Facebook.