Zee News’ DNA has rolled out a campaign for its flagship show New Avataar featuring actor Sourabh Raaj Jain. The campaign aims to highlight how through the show, DNA aims to be credible and authentic with news reportage to promote a deeper understanding of complex issues.
The film reveals Jain in a new role, taking on the responsibility of representing the common man's voice, assuring a transformative impact. It portrays various slice-of-life moments, from a woman concerned about rising food prices while packing her tiffin to another woman facing the effects of pollution during her daily commute. Jain narrates news stories that directly impact the protagonist.
Abhay Ojha, CEO, Zee Media, said, “News credibility is an essential part of journalism as well as a primary element to ensure consistent engagement of target audience. This makes it all the more important to ensure news analyses is presented on a timely basis by individuals who have won the trust of the common man through their incredible work. Sourabh Raaj Jain is one such perfect example and we consider him as the perfect fit for DNA New Avaatar- A common man presenting a common man show.”
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