Campaign India Team
Jul 16, 2021

Sony TV and KBC answer villagers' prayers

Watch the first part of the film conceptualised by Nitesh Tiwari here

Sony TV has released a long-format film titled ‘Sammaan’ (respect) for the launch of the 13th season of its show Kaun Banega Crorepati (KBC).
 
The three-part film is conceptualised by director Nitesh Tiwari and will be released in phases.
 
The film was shot in Berchha, Madhya Pradesh, and stars actor Omkar Das Manikpuri. It opens with the people of the village tensed about the school building still not being constructed. The men then discuss the problem and think of how they can get Rs 25 lakhs for the same.
 
After trying their luck with lotteries, fortune tellers and various other things, they see an ad of Amitabh Bachchan introducing the 13th season of KBC. They then get the whole village to try their luck, but no one gets through. When they give up, the most unexpected person - a barber from the village - shows up with the news that his call gets through. The film ends with a cliffhanger, as an anticipation to the next part of the film. 
Source:
Campaign India

Related Articles

Just Published

1 day ago

CSA to fuse freedom of flexibility with localisation...

Company officials tell Campaign how they are blending global expertise with indigenous elasticity, letting each market tailor consulting and science with tech solutions to what truly clicks with their clients.

1 day ago

Six crackling ways to boost festival sales and ...

Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high sales during the ongoing festive season.

1 day ago

Bata shows how to step into success with Kartik ...

Its festive campaign, ‘Celebrate every step,’ crafted by FCB India, is part of the footwear company’s global ‘Make your way’ series, spotlighting inspiring stories of grit and success.

1 day ago

Apple Intelligence could change the face of email ...

But what does it mean for brand marketers and how can they adapt?