Campaign India Team
Jul 16, 2021

Sony TV and KBC answer villagers' prayers

Watch the first part of the film conceptualised by Nitesh Tiwari here

Sony TV has released a long-format film titled ‘Sammaan’ (respect) for the launch of the 13th season of its show Kaun Banega Crorepati (KBC).
 
The three-part film is conceptualised by director Nitesh Tiwari and will be released in phases.
 
The film was shot in Berchha, Madhya Pradesh, and stars actor Omkar Das Manikpuri. It opens with the people of the village tensed about the school building still not being constructed. The men then discuss the problem and think of how they can get Rs 25 lakhs for the same.
 
After trying their luck with lotteries, fortune tellers and various other things, they see an ad of Amitabh Bachchan introducing the 13th season of KBC. They then get the whole village to try their luck, but no one gets through. When they give up, the most unexpected person - a barber from the village - shows up with the news that his call gets through. The film ends with a cliffhanger, as an anticipation to the next part of the film. 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Razorpay hands over the mic, not the message

The fintech’s marketing strategy skips the spotlight to elevate entrepreneurs—swapping product plugs for startup storytelling across hoardings, IPL, and beyond.

1 day ago

1% click-through rate: How Google AI Overviews is ...

New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t good news for publishers.

1 day ago

Reddit's Q2 ad revenue jumps 84% year-over-year to ...

Driven by AI-driven ad innovations and a rapidly growing user base, Reddit posted $465 million in ad revenue for Q2 2025, marking an 84% surge from the previous year.

1 day ago

Unilever boosts marketing spend to 'drive desire at ...

Consumer goods giant spent 15.5% of turnover on marketing in H1.