Campaign India Team
Jul 12, 2023

Sony Sports Network gets sports journalists to cheer for team India

Watch the film here

Sony Sports Network has rolled out a campaign 'Iss Baar Sau Paar' (this time a hundred), to boost the morale for the Indian contingent of the 19th Asian Games.

 

The film captures Indian sports journalists wishing the athletes ahead of the Asian Games. They urge the rest of the country to join in and share their message of support for team India for this year's Asian Games.  

 

The Asian Games 2022, originally scheduled for September last year, are scheduled to be held between 23 September and 8 October in Hangzhou in China.

 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Abby Awards 2024 announces jury chairs

Pallavi Chakravarti, Raj Kamble, and Mayuri Nikumbh head the jury across three key categories respectively.

20 hours ago

Gen AI has created an 'iPhone moment': Coca-Cola's ...

Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.

20 hours ago

Moves and wins roundup: Week of 29 April

Read all the latest news from the marcomms world including updates from Omnicom Media Group Amagi, Virtue Worldwide, Social Beat, and more, in our weekly round-up of people moves and account wins.

20 hours ago

‘A significant shift in the platform's monetisation ...

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.