Campaign India Team
Aug 12, 2016

Sony Max 2 brings alive timeless magic of movies, with a touching declaration of love

Watch the ad film conceptualised by DDB Mudra here

Max 2, the second Bollywood movie channel under Sony Pictures Networks India, has rolled out a film to celebrate its second anniversary. The film has been conceptualised by DDB Mudra.
It opens with a couple welcoming guests to their anniversary party. The lady's younger sibling announces that her sister will sing a song on the occasion for her brother-in-law. As the lady walks to the centre of the gathering, her husband stops her to ask what she is up to, a worried expression on his face. She smiles and walks past. Her younger sister takes to the piano to start playing the popular Bollywood love song 'Pehla Nasha'. The lady celebrating her anniversary uses sign language to express the lyrics of the song, revealing the reason for her silence till now. Her husband, stunned by her gesture, looks at her lovingly. The lady continues, teary eyed. The man is on the verge of tears too, and joins in, also through sign language. As the song continues to play on the piano, a voice over says, 'Kuch filmon ka jaadu kabhi kam nahin hota. Max 2. Yaad rahega' (The magic of some movies never fades. Max 2. It will be remembered).
Credits (from Facebook):
Client: Max 2 (Sony Pictures Network)
Client team: Neeraj Vyas, Vaishali Sharma, Pooja Chabria
Creative agency: DDB Mudra
Chairman and chief creative officer: Sonal Dabral
Creative team: Rahul Mathew, Ashish Pathak, Siddhesh Khatavkar, Vilsen Gonsalves, Gunjan Gaba, Bhumika Singh
Account management team: Makarand Gholba, Mousumi Haldar, Srikusum Rai 
Agency producer: Vishal Sane and Siddhi Bhopale
Production house: ElectricDreams FilmCompany 
Director of photography: K.U Mohanan
Music director: Arijit Datta
Director: Oni Sen
Producer: Suparna Chatterjee
Production designers: Rachna Rastogi and KK Muralidharan
Associate producer: Ritika Sabharwal
With the guidance of: Sangeeta Gala
Line producer: Sunny Shah
First assistant director: Bhavna Gautam
Second AD: Prajanya Shetty
Third AD: Nitya Misra
Production manager: Nitin Ambekar
Casting directors: Arpit Gupta, Nikita Grover, Desh Deepak, Aashish Raghav, Casting Bay, Anmol Ahuja and Abhishek Banerjee, Casting Bay
Assistant DOPs: Brian D’souza and Ravindra Mahadik
Costume stylist: Nehaa Bajaj
Props stylist: Sheldon Rebello
Make up and hair: Yugendra Salvi (Vicky)
Production assistant: Harsh Nagda
Offline: Abhimanyu Chaudhary
Online: Niket Sharma
Sound engineer: Devang Rachh
Piano: Joachim Fernandes
Colourist: Navin Shetty, Nube
MVO: Viraj Adhav
Post producer: Prakash Gandheri and Sudhanshu Shinde
Post assistant: Surendra Sharma
Storyboard: Pradipta Ray
Electric Dreams office: Sunita Desai, Princy D’souza, Hitesh Thakur, Krishna Karambelkar 
With the support of: Pappu and team
Campaign India

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