Sony Max 2 brings alive timeless magic of movies, with a touching declaration of love

Max 2, the second Bollywood movie channel under Sony Pictures Networks India, has rolled out a film to celebrate its second anniversary. The film has been conceptualised by DDB Mudra.

 

It opens with a couple welcoming guests to their anniversary party. The lady's younger sibling announces that her sister will sing a song on the occasion for her brother-in-law. As the lady walks to the centre of the gathering, her husband stops her to ask what she is up to, a worried expression on his face. She smiles and walks past. Her younger sister takes to the piano to start playing the popular Bollywood love song 'Pehla Nasha'. The lady celebrating her anniversary uses sign language to express the lyrics of the song, revealing the reason for her silence till now. Her husband, stunned by her gesture, looks at her lovingly. The lady continues, teary eyed. The man is on the verge of tears too, and joins in, also through sign language. As the song continues to play on the piano, a voice over says, 'Kuch filmon ka jaadu kabhi kam nahin hota. Max 2. Yaad rahega' (The magic of some movies never fades. Max 2. It will be remembered).

 

 

Credits (from Facebook):

 

Client: Max 2 (Sony Pictures Network)

Client team: Neeraj Vyas, Vaishali Sharma, Pooja Chabria

Creative agency: DDB Mudra

Chairman and chief creative officer: Sonal Dabral

Creative team: Rahul Mathew, Ashish Pathak, Siddhesh Khatavkar, Vilsen Gonsalves, Gunjan Gaba, Bhumika Singh

Account management team: Makarand Gholba, Mousumi Haldar, Srikusum Rai 

Agency producer: Vishal Sane and Siddhi Bhopale

Production house: ElectricDreams FilmCompany 

Director of photography: K.U Mohanan

Music director: Arijit Datta

Director: Oni Sen

Producer: Suparna Chatterjee

Production designers: Rachna Rastogi and KK Muralidharan

Associate producer: Ritika Sabharwal

With the guidance of: Sangeeta Gala

Line producer: Sunny Shah

First assistant director: Bhavna Gautam

Second AD: Prajanya Shetty

Third AD: Nitya Misra

Production manager: Nitin Ambekar

Casting directors: Arpit Gupta, Nikita Grover, Desh Deepak, Aashish Raghav, Casting Bay, Anmol Ahuja and Abhishek Banerjee, Casting Bay

Assistant DOPs: Brian D’souza and Ravindra Mahadik

Costume stylist: Nehaa Bajaj

Props stylist: Sheldon Rebello

Make up and hair: Yugendra Salvi (Vicky)

Production assistant: Harsh Nagda

Offline: Abhimanyu Chaudhary

Online: Niket Sharma

Sound engineer: Devang Rachh

Piano: Joachim Fernandes

Colourist: Navin Shetty, Nube

MVO: Viraj Adhav

Post producer: Prakash Gandheri and Sudhanshu Shinde

Post assistant: Surendra Sharma

Storyboard: Pradipta Ray

Electric Dreams office: Sunita Desai, Princy D’souza, Hitesh Thakur, Krishna Karambelkar 

With the support of: Pappu and team