Sonu Sood pays tribute to Uber's trusted journeys

Conceptualised by Dentsu Creative, the film portrays Sood expressing gratitude to both drivers and riders for their long-standing trust in the brand. It also highlights how Uber has played a transformative role in shaping mobility in India.

 

Ameya Velankar, head of marketing, Uber India, South Asia, said, “Over the last ten years, Uber has changed how people move everyday in India and has been a force of positive impact for its mobility ecosystem. This would not have been possible without the efforts of the millions of driver partners, the trust shown by our riders and the relentless work by all employees, past and present. We want to celebrate the completion of Uber's ten years in India and thank them personally by leveraging Gen-AI. This is the least we could do as we work hard to make the platform better for everyone and commit to take India forward through what is poised to be India's century.”

 

Shray Chawla, group creative director and Akshit Salian, senior creative director, Dentsu Creative, said, “We need to look back, to look ahead. And that’s exactly what we did. We took a ride through the last ten years of India, to figure out where it will take us in the next ten years. That’s when we realised it’s the stories of India that made us #IndiaKiRide. That thought became the genesis of our idea of showcasing real stories portrayed by real people. And who better to narrate this beautiful journey than Sonu Sood, whose deeds are just as inspiring as the man himself!”

 

CREDITS: 

 

Head of Marketing, Uber India South Asia: Ameya Velankar

Marketing Manager, Uber India South Asia: Namrata Tibrewal

 

Account Management Dentsu Creative

Senior vice preseident, account management: Yatin Gupta

Group Director, account management: Anurag Pandey

Account director: Varun Khanna

Senior account manager: Aparna Rani 

Senior account executive: Shriya Tomar

Senior account executive: Shreyas Rao

Account executive: Mallika Mehta

 

Strategy and analytics

Managing partner - brand strategy: Ashit Chakravart 

Vice president - strategy: Rabia Khandelwal 

Manager - strategy: Arihant Chaturvedi 

Group head - analytics: Pradeep Abheeshta 

Senior executive - analytics: Karan Arora

 

Creative

Group executive creative director: Sudhir Das

Group creative director: Shray Chawla

Senior creative director: Akshit Salian 

Creative director: Hazel Dalby 

Senior group head - art: Rohit Ranjan

Group head - copy: Arundhati Roy 

Senior copywriter: Naman Khajanchi 

Art director: Jagan Panicker 

Creative supervisor - art: Kunal Ramchandra Chikane

 

Films

Senior director - films, Dentsu Creative: Aamir Khan

 

Production house: Roger That Production

Director: Sonal Batra

Celebrity onboarding: Happy Lion 

Ai video personalisation partner: Gan.ai