Campaign India Team
Sep 15, 2023

Sonu Sood pays tribute to Uber's trusted journeys

Watch the film conceptualised by Dentsu Creative here

Uber has rolled out the second leg of its 10th anniversary campaign featuring actor Sonu Sood to pay homage to the company.
 
Conceptualised by Dentsu Creative, the film portrays Sood expressing gratitude to both drivers and riders for their long-standing trust in the brand. It also highlights how Uber has played a transformative role in shaping mobility in India.
 
Ameya Velankar, head of marketing, Uber India, South Asia, said, “Over the last ten years, Uber has changed how people move everyday in India and has been a force of positive impact for its mobility ecosystem. This would not have been possible without the efforts of the millions of driver partners, the trust shown by our riders and the relentless work by all employees, past and present. We want to celebrate the completion of Uber's ten years in India and thank them personally by leveraging Gen-AI. This is the least we could do as we work hard to make the platform better for everyone and commit to take India forward through what is poised to be India's century.”
 
Shray Chawla, group creative director and Akshit Salian, senior creative director, Dentsu Creative, said, “We need to look back, to look ahead. And that’s exactly what we did. We took a ride through the last ten years of India, to figure out where it will take us in the next ten years. That’s when we realised it’s the stories of India that made us #IndiaKiRide. That thought became the genesis of our idea of showcasing real stories portrayed by real people. And who better to narrate this beautiful journey than Sonu Sood, whose deeds are just as inspiring as the man himself!”
 
CREDITS: 
 
Head of Marketing, Uber India South Asia: Ameya Velankar
Marketing Manager, Uber India South Asia: Namrata Tibrewal
 
Account Management Dentsu Creative
Senior vice preseident, account management: Yatin Gupta
Group Director, account management: Anurag Pandey
Account director: Varun Khanna
Senior account manager: Aparna Rani 
Senior account executive: Shriya Tomar
Senior account executive: Shreyas Rao
Account executive: Mallika Mehta
 
Strategy and analytics
Managing partner - brand strategy: Ashit Chakravart 
Vice president - strategy: Rabia Khandelwal 
Manager - strategy: Arihant Chaturvedi 
Group head - analytics: Pradeep Abheeshta 
Senior executive - analytics: Karan Arora
 
Creative
Group executive creative director: Sudhir Das
Group creative director: Shray Chawla
Senior creative director: Akshit Salian 
Creative director: Hazel Dalby 
Senior group head - art: Rohit Ranjan
Group head - copy: Arundhati Roy 
Senior copywriter: Naman Khajanchi 
Art director: Jagan Panicker 
Creative supervisor - art: Kunal Ramchandra Chikane
 
Films
Senior director - films, Dentsu Creative: Aamir Khan
 
Production house: Roger That Production
Director: Sonal Batra
Celebrity onboarding: Happy Lion 
Ai video personalisation partner: Gan.ai
 
Source:
Campaign India

Related Articles

Just Published

22 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

22 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

23 hours ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

1 day ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.