Huggies has released a film featuring actor Sonam Kapoor Ahuja.
This film is the second phase of its 'we got you, baby' campaign for the Huggies Complete Comfort range in India.
Conceptualised by Ogilvy, this film sees the actor taking up the brand's #HuggiesFlipAndDipChallenge.
Saakshi Verma Menon, marketing director, Kimberly – Clark India, said, "We are delighted to welcome Sonam to the Huggies family. As a new mom, I know Sonam is most concerned about what’s best for her baby and we are glad to be part of this beautiful motherhood journey with her. Sonam took the #HuggiesFlipAndDipChallenge and really saw for herself why Huggies is more comfortable than regular diapers. We really look forward to working with her to spread our message and be a part of the motherhood journey of moms across India”.
She added, “Huggies is known for using innovative technologies to make high-quality products ensuring the highest standard of baby care. The #HuggiesFlipAndDipChallenge is the next phase in our ‘We got you, baby’ campaign. The idea behind this campaign is to demonstrate the superiority of Huggies in a manner that consumers can see and try themselves.”
Sukesh Kumar Nayak, chief creative officer, Ogilvy India, said, “The Huggies flip and dip challenge clearly demonstrates to all parents the prowess of Huggies Complete Comfort. And an innovative product like this, needed a credible endorser. Sonam Kapoor Ahuja, as a new mom herself, was the perfect person to take the challenge. The results left her stunned and we are confident just like Sonam, parents will also see the benefits of this new restaged Huggies range and switch over.”
The campaign will also feature mom influencers taking up the challenge.
The film will be on air on TV and will be used across digital.
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