Zoya has rolled out a brand film to launch its new autograph collection, 'My Embrace', that depicts the brand’s philosophy of finding innate joy in being your most authentic self.
Featuring Sonam Kapoor-Ahuja, the campaign has been created by Spring Marketing Capital.
The film shows Ahuja enjoying some moments of blissful me-time. From breaking into an idyllic dance while enjoying a favourite song to taking delight in dishing up a much-loved recipe, or curling up with a book to simply enjoying moments of reflection in nature, the message of a ‘self-embrace’ and revelling in being oneself is presented through a montage of mundane moments.
Amanpreet Ahluwalia, business head, Zoya said, "At Zoya, we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. Our new film journeys to the very soul of Zoya, a word which means ‘alive’. Through this campaign, we hope to inspire women to powerfully embrace who they are. The narrative showcases our autograph collection ‘My Embrace’, a talismanic symbol of self-acceptance, created around the belief that you feel truly alive only when you embrace who you are and are comfortable in your own skin.”
Ajay Ram. creative partner and founding team member, Spring Marketing Capital added, “The credit for this collection goes to the mastery of the Zoya jewellery design team. The element of the embrace has been crafted into a most elegant form factor. Our attempt was to recreate the design philosophy in an effortless narrative. Collaborating with Sonam Kapoor allowed us to explore her vibe amidst spaces she finds most joy in, setting the right tone for the collection to come alive.”
The campaign will be promoted on social media, print, digital, OOH, television and theatres.