Campaign India Team
Aug 23, 2019

Sofa story sparkles in Fevicol's diamond jubilee commercial

Watch the film conceptualised by Ogilvy here

In its six decades of existence, adhesive brand Fevicol's advertising has cut through the clutter with its simple, yet humorous, approach to a day in the life of rur-ban India.

To celebrate its 60th year, the brand tells the story through the lens of a sofa, that has seen several houses and several stories. Watch the film here.

Source:
Campaign India

Related Articles

Just Published

34 minutes ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

41 minutes ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

48 minutes ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging