Watch the film conceptualised by Ogilvy here
In its six decades of existence, adhesive brand Fevicol's advertising has cut through the clutter with its simple, yet humorous, approach to a day in the life of rur-ban India.
To celebrate its 60th year, the brand tells the story through the lens of a sofa, that has seen several houses and several stories. Watch the film here.
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To launch in India soon
‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour
KarmaLab will offer workshops and insights for brands from Reddit users
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The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging
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