Watch the film conceptualised by Ogilvy here
In its six decades of existence, adhesive brand Fevicol's advertising has cut through the clutter with its simple, yet humorous, approach to a day in the life of rur-ban India.
To celebrate its 60th year, the brand tells the story through the lens of a sofa, that has seen several houses and several stories. Watch the film here.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Nvidia’s new AI rigs promises to reshape how marketing happens—from speeding up content, to trimming budgets and bringing modelling tools in-house.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.
.png&h=268&w=401&q=100&v=20250320&c=1)
Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
