Watch the film conceptualised by Ogilvy here
In its six decades of existence, adhesive brand Fevicol's advertising has cut through the clutter with its simple, yet humorous, approach to a day in the life of rur-ban India.
To celebrate its 60th year, the brand tells the story through the lens of a sofa, that has seen several houses and several stories. Watch the film here.
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The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are
Watch the films conceptualised by Leo Burnett here
In the news: Fast&Up, Organic India, Tute Consult
Starting 8 March, follow the adventures of a writer who is sarcastic and brave on social media along with a gifted artist
