Campaign India Team
Aug 23, 2019

Sofa story sparkles in Fevicol's diamond jubilee commercial

Watch the film conceptualised by Ogilvy here

In its six decades of existence, adhesive brand Fevicol's advertising has cut through the clutter with its simple, yet humorous, approach to a day in the life of rur-ban India.

To celebrate its 60th year, the brand tells the story through the lens of a sofa, that has seen several houses and several stories. Watch the film here.

Source:
Campaign India