Sofa story sparkles in Fevicol's diamond jubilee commercial

Watch the film conceptualised by Ogilvy here

Aug 23, 2019 11:52:00 AM | Video | Campaign India Team

In its six decades of existence, adhesive brand Fevicol's advertising has cut through the clutter with its simple, yet humorous, approach to a day in the life of rur-ban India.

To celebrate its 60th year, the brand tells the story through the lens of a sofa, that has seen several houses and several stories. Watch the film here.