Watch the film conceptualised by Ogilvy here
In its six decades of existence, adhesive brand Fevicol's advertising has cut through the clutter with its simple, yet humorous, approach to a day in the life of rur-ban India.
To celebrate its 60th year, the brand tells the story through the lens of a sofa, that has seen several houses and several stories. Watch the film here.
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The ads are running on Doordarshan during the telecast of Ramayan and Mahabharat
Watch the film conceptualised by Lowe Lintas
The film that has been supported by Kalyan Jewellers has been directed virtually by Prasoon Pandey and Amitabh Bachchan
