Bhima Jewel's has announced the appointment of actor Sobhita Dhulipala as brand ambassador.
To highlight this association, the brand has rolled out a campaign 'made to celebrate you', underscoring the importance of indulging in self-love by celebrating one's triumphs.
Conceptualised by FCB Ulka, the film features Dhulipala as she elegantly showcases her collection of diamond pieces, each representing significant milestones in her life. From winning a pageant to gracing the runways of renowned fashion shows, and from gaining international recognition for her debut film to basking in the spotlight of fame, the narrative unfolds the moments that led to these thoughtful gifts. In a surprising twist, the film concludes with Dhulipala revealing that she is the self-gifter, commemorating her own achievements with these diamond pieces.
Abhishek Bindumadhav, managing director, Bhima Jewels, said, "In a bold move that challenges conventional norms and firmly positions Bhima Jewels as a continued industry trailblazer with a legacy spanning almost a century, the brand's commitment to redefining perceptions and offering a fresh perspective on Diamond Jewellery significantly contributes to its competitive edge, setting the stage for further market expansions. Recognising the evolving dynamics of the market, this strategic decision aligns seamlessly with our dedication to meeting the dynamic needs of a diverse consumer base, showcasing adaptability as a core strength. Catalysing innovation and market evolution, Bhima Jewels' foresight in recognising the potential of Diamond Jewellery plays a pivotal role in cementing its position as a trendsetter in the industry, resonating for years to come."
Damodaran N, president and head of office, FCB Ulka, Bengaluru, said, “The primary goal of this campaign was to highlight Bhima's prominence in the domain of diamond jewellery, emphasising its extensive range of products. Our insight was rooted in the notion that diamonds symbolise the celebration of life's achievements. For today's modern women, self-sufficiency is paramount, and they no longer rely on others to commemorate these milestones. Rather, she is fully capable of doing so herself.”
CREDITS:
Client: Bhima Jewels
Agency: FCB Ulka Bangalore
Chief executive officer: Kulvinder Ahluwalia
President and head of office, Bengaluru: Damodaran Nair
National creative director: Romit Nair
Senior vice president planning: Eric Rodrick
Creative team: Shyam Nair, Guriya Choudhury
Account management: Prutha Nesargi & Reevan Rego
Strategy team: Tavishi Gutgutia
Brand team: Abhishek Bindumadhav (managing director), GopaKumar (chief operating officer), Sreekanth A (marketing manager), Arun Lemboy (marketing manager)
Production house: Happy Monk
Director: Suraj Wanvari
Executive producer: Andalib Patel
Music: Subhajit Mukherjee
Lyrics: Trina Mukherjee
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
