Snickers has rolled out a film through which it looks to express its gratitude for the work being done by essential workers.
Conceptualised by BBDO, the film shows how Covid-19 warriors have redefined heroism for young ones and impacted their career choices. Snickers has also rolled out a portal 'sendasnickersfromhome.in' through which it encourages viewers to send a chocolate with a customised thank you message for such Covid-19 frontline warriors.
Yogesh Tewari, marketing director, Mars Wrigley, said, “We are grateful to each and every individual who has been at the forefront of the current crisis and is ensuring that we stay safe and have access to essential goods and services. They are the real heroes and their tireless spirits in these difficult times is commendable. With this campaign, we hope to encourage our consumers to join hands with us to recognise the efforts of these brave warriors and offer a token of heartfelt appreciation and gratitude.”
Akashneel Dasgupta, chief creative officer, BBDO Worldwide (Gurugram), said, “Growing up, one’s ambitions are uncomplicated, to be a doctor or a policeman. To those innocent minds they are the true heroes of society. And what we have seen in the last three months has just vindicated that fact. No wonder the youth always earmarked them as their idols. Snickers joins many other brands in saluting these true warriors and gives everyone an opportunity to show their gratitude by sending out a Snickers. Because heroes should never go hungry.”
