Smule has rolled out a campaign titled ‘give a song your voice’ to encourage music lovers to celebrate their passion for singing and embrace their creativity on the collaborative singing app.
Conceptualised by Tree Design, the films aim to highlight how the app inspires users to express themselves musically. The films highlight the ease and convenience of using the Smule app in everyday life situations.
The first film features a young girl using Smule on her daily commute through the quiet backwaters, the second film depicts two friends creating an easy duet while being stuck on the road, the third film shows a couple escaping to the world of music from their busy family get-together, and the fourth film showcases a young student grooving to a romantic tune when he sees his crush in college.
Bill Bradford, president, Smule, said, “Music is a powerful tool that transcends boundaries, bonds us together and creates a sense of community. With the ‘give a song your voice’ campaign, we’re empowering people to harness that force and stretch the limits of self-expression and creativity through song. We’re excited to offer a curated playlist available in seven local languages to better cater to the diverse communities in India. At Smule, we strive to foster meaningful social connections through co-creation and musical expression and are proud to launch a campaign that delivers on those ideals.”
Viral Jani, executive vice president and country head - India, Times Bridge, said, “As strategic partners of the Smule brand in India, we are delighted to see its growth in the Indian market. This newly launched campaign is a way of celebrating unique musical expressions through song. This campaign is a true reflection of Smule's commitment to democratising music in the country and empowering its community to do more of what they love.”
The campaign has been rolled out on digital, video and OLV (online video) platforms and TV.
CREDITS:
Client: Smule
Agency: Tree Design
Director: Rahul Bharti
Producer: Tamboo films
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