Sleepwell has rolled out a campaign 'gift well with Sleepwell' to introduce people to the idea of gifting a mattress as a wedding gift.
Conceptualised by Sideways Consulting, the film showcases a newly-wed couple exhausted with all the ceremonial activities they needed to do during their wedding. The film ends with the couple entering their bedroom and seeing that someone has gifted them a Sleepwell mattress.
Rakesh Chahar, director marketing and sales - Sheela Foam, said, “Sleep is an important part of our life, more so, the role of a right mattress in getting good sleep. To highlight this, we found wedding to be an important life occasion as it is enjoyable but can be very busy and tiring. Thus, a good mattress giving good sleep plays the right role on a wedding occasion. We are confident that consumers will love the idea of Sleepwell mattress as a good gift to married couples and further enhance the love people have for the brand.”
Abhijit Avasthi, founder, Sideways Consulting, said, “The campaign was as much fun as weddings themselves. It’s a great start to our relationship with Sleepwell. As we look to build a strong brand, we’re sure this will be the first of many interesting campaigns we do as a team."
Nilay Moonje and Sameer Sojwal, creative heads and executive creative directors, Sideways Consulting, said, “Indian weddings are not just big, but they are also the most chaotic and tiresome. To the hassled newlyweds, what could be the best and most appropriate gift? Well, the gift of comfort at the end of the craziest day of their lives. And that is what we attempted to present most memorably.”
Agency: Sideways Consulting
Leadership team: Abhijit Avasthi, Sonali Sehgal
Creative heads and ECDs: Sameer Sojwal, Nilay Moonje
Creative team: Misht Srivastava, Viraj Nandivadekar, Prashant Sinha, Hemant Harjani
Account management: Aditya Dhull, Meet Parikh, Palomi Goradia
Production house: Jamic Films
Director: Shirish Dahiya
Producers: Mekala Krishnaswamy